Demographic change will be a major driver for labour market developments in Europe. These developments will also have a huge impact on occupational safety and health. For governments, enterprises and citizens alike, it will be of crucial importance to prolong working life in a healthy and productive manner. Research should contribute to a paradigm shift in OSH from its focus on work as a risk factor of ill health to work as a source of vitality, empowerment, healthy ageing and participation in society. A multi-actor approach should be developed to create a common ground. Working conditions, education and training and motivation to prolong working life are the main topics.